When the Treasure Coast Ad Federation of Martin, St. Lucie and Indian River Counties (Florida) decided to base their 2010 Addy mascot on the famous “Flat Stanley” character, they held a contest to create a “Flat Addy”.

S2 Creative submitted a whimsical design which was ultimately chosen as the winning entry. Flat Addy is now a large stand-up poster that will travel around the Treasure Coast and have “ADventures” promoting TCAF, and the Addy Awards.